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Women feed sugar cane into the crusher

The distillery

Ambalavao, since 1970.

A craft distillery in Ambalavao Tsienimparihy, in the southern highlands of Madagascar.

  1. Before

    Toaka gasy

    For centuries, Betsileo country has fermented and distilled cane out of sight. Toaka gasy, the contraband rum, is made deep in the forest: a know-how passed down through families, and part of Malagasy identity.

  2. 1970

    Jean Verger

    Jean Verger founded the Ambalavao distillery, in the heart of Betsileo country, to champion a rum he saw as a national treasure.

  3. Today

    Christian Razafimahatratra

    Founder of the 303 Rhum brand, he carries the legacy forward with his team and keeps refining every step: fermentation, distillation, ageing, blending.

The 303 Rhum truck on a highland road, in front of granite domes

Why 303

A postal code, not a slogan.

Ambalavao’s postal code is 303. We gave that number to our rum: it says where it was born, and who makes it.

Terroir

Two raw materials, one distillery.

Wild cane grows along the rivers of the south; we buy it directly from the farmers. Molasses comes from the sugar mills of the north. Depending on the rum, one or the other is fermented, distilled, aged and blended in Ambalavao.

Schematic map of Madagascar: molasses comes from the north, wild cane from the south, and the distillery is in Ambalavao.MolassesNorthern sugar millsAntananarivoWild caneSouthern rivers303 AmbalavaoThe distillery200 km
Schematic map

Craft

From cane to glass.

  1. A man carries an armful of cane through a highland field

    The cane

    Wild cane, cut along the rivers and bought directly from the growers.

  2. Women feed cane into the crusher

    The mill

    The cane is crushed and its fresh juice set to ferment.

  3. A distiller beside the still, its fire lit

    The still

    Two passes through the still for our pure cane rums.

  4. 303 bottles on lit shelves, with an oak cask

    The bottles

    Made and bottled in Ambalavao.

Trade

Bars, wine shops, importers.

In Madagascar and abroad: prices, availability and samples on request. The 2025 catalogue covers the full range.